When You Prefer Enthusiasm to Resistance
I really enjoyed this Howie! We need to understand the motivators for change and the WIIFM is a critical element.
Forgot about that old radio station!
Love this, Howie! People don’t change just because they “should.” They change because they see the value in it for themselves. People need to know what is in it for them.
Thanks, Tony! It's a truth about which I need to keep reminding myself.
I really enjoyed this Howie! We need to understand the motivators for change and the WIIFM is a critical element.
Forgot about that old radio station!
Love this, Howie! People don’t change just because they “should.” They change because they see the value in it for themselves. People need to know what is in it for them.
Thanks, Tony! It's a truth about which I need to keep reminding myself.