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Alaina Love's avatar

I really enjoyed this Howie! We need to understand the motivators for change and the WIIFM is a critical element.

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Dr Howie Jacobson's avatar

Forgot about that old radio station!

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Tony Martignetti's avatar

Love this, Howie! People don’t change just because they “should.” They change because they see the value in it for themselves. People need to know what is in it for them.

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Dr Howie Jacobson's avatar

Thanks, Tony! It's a truth about which I need to keep reminding myself.

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